Budweiser’s FA Cup Fan Film
The film tells the story of this season’s FA Cup from the fan’s perspective and continues Budweiser’s commitment to bring The FA Cup closer to fans. Over the course of the competition thousands of photos have been submitted via Twitter using #tothedream. The hashtag was also used to aggregate conversation around The FA Cup.
The use of a 120-second advert slot, normally reserved for its World Cup and Super Bowl advertising campaigns, marks this epic fan film as a first for Budweiser. The film will air on TV in the last commercial break on both ITV & ESPN before kick off of The FA Cup Final, on Saturday May 11th 2013, 5.15pm.
That’s not all — the best images are being showcased along Wembley Way & the film will also be shown on the big screens at Wembley before kick off.
Beginning in August with the preliminary rounds and building until the final on May 11th, the film features clubs of all different shapes and sizes, from non-league minnows to Premier League giants — a true representation of the magic of The FA Cup with Budweiser.