Random Acts of Creativity
Things we’ve created or creative directed that need a home.
How To Name Your Band
What do you get if you combine animals with materials? The perfect band naming device. It actually started off combining animals with disease names, but the client was nervous about negative PR. Fair enough.
GYMBOX Only One
Written with Penelope Hurle. Designed by Carlos Pizaro.
Demonstrating the power of knowing your audience, Chris Wall, Bear, Pieter Westerhof and James Bruce at Edelman created an in-game talkshow for Minecraft to take player engagement with the brand even deeper after the takeover by Microsoft.
MS Advent Calendar
Bringing the true horror of MS home: every day you can wake up to another life-shattering symptom.
METROPOLITAN POLICE Lads
Shot on no budget. And it doesn’t show. Beautifully directed by Wayne Holloway. Produced (somehow) by Stephen Gash. Starring that guy from Band of Brothers (before he was famous).
DATING IN THE DARK Match.com
Digital partnership with Match.com to market Dating in the Dark. Simple is best. Created at The Brooklyn Brothers with Cali Oliver.
Created at TBWA to launch the new Micra. Before the days of the electric car.
Shot for nothing. And it shows. But we still love the idea.
DYSON Telephone Books
Written at MCBD. Approved by David Abbott.
A commercial produced for UEFA to run during the Champions’ League games. It was aimed at getting dads to play football with their sons. We wanted to stage a proper armchair game and produce balls, a team for EA and shirts. But they were happy with a 30 second film…
COUGAR TOWN Invasion
A poster to launch a TV show. Very successfully. Although we were never happy with the art direction.
DEPT OF TRANSPORT Zs
Simple, powerful message: you snooze behind the wheel, you die.
Once again logic beat daft racists. Created at Saatchi & Saatchi.